In the last four years our church has launched four new campuses in outlying county seats here in east central Illinois. When we launch a new campus, our goal is to launch strong. We want momentum and a large enough core of people to sustain the key ministries of the church with workers and to give the new campus financial strength. To gather an initial crowd we have used direct mail each time to help us get the word out about the new church we are starting.
If you are launching a new campus or planting a new church, I recommend that you also use (or at least seriously consider!) direct mail. Here are four key principles that have made it work for us.
- Plan far ahead. Doing a direct mail campaign takes work, money, and planning. As soon as you set a launch date you need to put this on your timeline and get the right people involved. We have always used a local direct mail company to help us do our direct mail campaign. This enables us to work face-to-face with experts and has also saved us money over using large, national direct mail companies. Read the rest of this entry